Local Search Statistics

• 70 percent of online searchers will use local search to find offline businesses.
  (Research by Kelsey Group)
  
  
• There are approximately 300 million searches per day for information on the Internet (Nielsen/NetRatings)
  
  
• 73% of online activity is related to local content (Google)
  
  
•  61% of local searches result in purchases (TMP / comScore)
  
  
• 54% of Americans have substituted the internet and local search for phone books (comScore networks)
  
  
• 82% of local searchers follow up offline via an in-store visit, phone call or purchase
  (TMP / comScore)
  
  
• 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)