Statistics You Can't Ignore

 

The Dawn of a new marketing era has arrived. The internet has changed the way consumers are finding goods and services, giving businesses the opportunity to not only expand the depth and breadth of their advertising exposure but also allowing for more targeted and efficient marketing strategies.

  • There are approximately 300 million searches per day for information on the Internet (Nielsen/NetRatings 2005)
  • 73% of online activity is related to local content (Google)
  • 61% of local searches result in purchases (TMP / comScore)
  • 54% of Americans have substituted the internet and local search for phone books (comScore networks)
  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)