Local Internet Search
"Consumers are increasingly relying on local search to make decisions about where to spend their money and time offline. In fact, 86 percent of Internet users search for local products and services, up from 70% in 2006, and more than 90 percent of the transactions resulting from these searches are completed offline." (Marchex)
Increase Quality Leads
Through targeted, local online marketing businesses are realizing a much better return on investment than traditional advertising by increasing their marketing effectiveness while often reducing their marketing expenditures. FocalNet specializes in Local Internet Marketing through many types of channels such as, SEO, PPC, Video SEO (VSEO), Local Profiles, and SMM.
Detailed Tracking and ROI
Understanding which marketing targets and strategies are the most effective is imperative to increasing your advertising return on investment. Through our detailed tracking and analytics platform, FocalNet Marketing will continuously evaluate and optimize your online marketing plan to ensure optimal efficiency.
Statistics You Can't Ignore
The Dawn of a new marketing era has arrived. The internet has changed the way consumers are finding goods and services, giving businesses the opportunity to not only expand the depth and breadth of their advertising exposure but also allowing for more targeted and efficient marketing strategies.
- There are approximately 300 million searches per day for information on the Internet (Nielsen/NetRatings 2005)
- 73% of online activity is related to local content (Google)
- 61% of local searches result in purchases (TMP / comScore)
- 54% of Americans have substituted the internet and local search for phone books (comScore networks)
- 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)